Creative Director. Purpose-driven. Future-focused.

REI Store Grand Opening

A neighborhood block party in DC’s NoMA neighborhood celebrating the opening of the new REI flagship store in the historic Uline Building. Thousands of REI fans lined up each morning all weekend for door prizes, coffee, kazoos and more, and had a shopping after-party at Storey Park and Wunder Garten with music, DC Brau & Atlas, pop-up vendors, foodtrucks, giveaways, rock climbing, s’mores and more.

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